We start by telling you what is actually wrong — for free, and in writing. You get the real bottleneck, what it would take to fix, and what result to expect. Plenty of people take that report and fix it themselves, which is fine.
If you would rather we did it, the work is quoted at a fixed price before anything starts, carried out on a staging copy, and delivered with before-and-after measurements from the same test conditions so the comparison actually means something.
Worth knowing: Be wary of any speed service quoting a fixed price before looking at your site. Until someone has profiled it, nobody knows whether you need an afternoon of image work or a hosting migration — and the difference is a factor of ten in effort.
We profile the site and send a plain-English report: the bottleneck, the evidence, and the realistic ceiling. No obligation, and yours to keep.
One price for the work, agreed before we start. No hourly creep and no discovering halfway through that it costs more.
All work happens on a copy. Your live site is untouched until the changes are tested and you have signed off.
Before-and-after Core Web Vitals from identical test conditions, plus notes on how to keep it fast as you add content.
A Core Web Vitals baseline, the largest payloads on the page, a plugin-by-plugin performance cost, server response timing, and a prioritised list of what to fix in what order. It is a real report, not a lead-capture PDF that tells you to contact us for details.
Most optimisations are done within a week of approval. If the fix is structural — a page-builder theme carrying enormous overhead, or hosting that cannot respond quickly — we will tell you that at the audit stage rather than partway through.
No, and treat anyone who does with suspicion. Scores fluctuate with test conditions and third-party scripts you may need for business reasons. We commit to fixing the identified bottlenecks and showing measured improvement, which is the thing that actually affects your visitors and your rankings.
Not automatically. Sites get slower as content, plugins, and tracking scripts accumulate. The handover notes cover how to avoid the common causes, and our maintenance plans include ongoing Core Web Vitals monitoring if you would rather not think about it.
Then we tell you your site is already fast and you owe us nothing. It happens, and it is a better outcome than selling you work that will not change anything.
A free audit with the real bottleneck, the evidence, and what it would take to fix. Plenty of people take the report and fix it themselves — that’s fine.