The problemA plugin update broke your client's site, and your phone is ringing.
In shortWhite label WordPress development means your agency hands WordPress builds, maintenance and fixes to a partner who works under your brand, so the client never sees us. We work with fixed quotes and an NDA: custom WordPress builds from $2,500 in 3–6 weeks, WooCommerce from $3,000, and maintenance at wholesale per-site rates.
Plenty of agencies sell WordPress because clients ask for it, then quietly dread maintaining it. A contractor pushes plugin updates straight to the live site and a client store goes down. A four-week build drifts into months. An urgent ticket waits three days for a reply. Small edits keep pulling your developers off paid work. And your client calls you, not the vendor, every single time.
We take the WordPress work off your desk under your brand: custom themes, WooCommerce, headless builds, maintenance and the rescue jobs nobody wants. Builds happen on staging, and on our Growth and Commerce plans every update is tested on a staging copy before it reaches a live site. Scope and acceptance criteria are written into every quote. Haider Ali, our founder, leads every project himself, with AI agents doing the supporting work. You keep the client and the margin.
Maintained by Haider Ali, Founder & CEO · Updated
What usually goes wrong with white label WordPress, and what we do instead.
Lost orders, angry customers and a client who calls you, not the vendor. It is the fastest way to lose an account.
What we doOn our Growth and Commerce plans, every update is tested on a staging copy first, with an off-site backup to roll back to. Project work is always built and tested on staging.
You quoted your client a date and a price. Every extra month is unbilled project management and a strained relationship.
What we doA fixed quote with written scope and milestones before work starts, and progress you can check on staging at any hour.
The client's site stays broken while you have nothing to tell them, and they start wondering why they pay you.
What we doReplies within 24 hours and same-day starts on real emergencies. If we cannot start the same day, we tell you at once so you can go elsewhere.
Weeks wasted, and you have to explain to your client why the finished work is still broken.
What we doAcceptance criteria written into the quote and checked on staging before sign-off. One named lead, Haider, signs off every deploy.
You already priced the job to your client, so every surprise fee comes straight out of your margin.
What we doOne fixed quote before work starts, no hourly meter, and changes re-quoted before any work happens.
Billable build time lost to low-value tickets, projects turned away, and care-plan revenue left on the table.
What we doWhite label maintenance and small edits under your brand, with a monthly report you forward to your client as your own.
| Builds start from | $2,500 for custom WordPress, $3,000 for WooCommerce |
|---|---|
| Typical timeline | 3–6 weeks for custom WordPress, 2–8 weeks for WooCommerce |
| Maintenance | Wholesale per site, with volume rates from three sites. Our retail care plans start at $99 a month |
| Rescue work | Quoted after a short paid diagnostic |
| Your brand | Reports, staging links, handover notes and emails carry your name, not ours |
| Who does the work | Haider Ali, our founder and only human, directing AI agents |
| Paperwork | NDA signed before the brief, no-poach as standard |
| What you own | Code in your repository; accounts and licenses in your or your client's name |
Worth knowing: WordPress rescue work is the most profitable thing most agencies never quote for. A client with a hacked or broken site is not price-shopping, and if you have a partner who can turn it around quickly, that is a service you can sell at a premium without building the capability in-house.
Hand-built block themes rather than a page builder wrapped in a child theme. Faster, easier to maintain, and it will not break when the builder ships a major version.
Product architecture, checkout fixes, payment and shipping integrations, and the performance work a store needs once the catalog grows.
Keep WordPress as the CMS your client already knows, deliver the front end in Next.js. The editing experience they want, the speed you want to be judged on.
We run the updates (tested on staging on the Growth and Commerce plans), the backups and the monitoring; your client sees a report with your logo on it. Resell it at whatever margin you like.
Branded reports, unbranded staging URLs, no vendor credit in code comments or theme headers, and no emails from us to your client.
Hacked sites, white screens, failed migrations, and abandoned half-built projects. Quoted after a short paid diagnostic.
Between hosts, into or out of WordPress, or from a dying page builder onto something maintainable. Staged and tested before anything switches over.
A 22-second look at white label WordPress for agencies: builds, maintenance and rescue work under your brand, with an NDA before the brief. Custom WordPress builds from $2,500, 3–6 weeks.
An update broke your client’s site. Your phone’s ringing. Pushed live with no staging copy. Urgent tickets wait days for replies. The invoice is not what was quoted. There’s a better way. White label WordPress for agencies on a deadline. Your name, not ours. Maintenance under your brand. Rescue and recovery. From $2,500 · 3–6 weeks · fixed quote. Send us a brief. pixelandoak.com/white-label-wordpress
Use this on us as well as on anyone else you’re considering.
A white label partner starts this week. A hire takes weeks of recruiting. A freelancer starts fast, but the first project is where you find out whether they are any good.
Our Growth and Commerce plans test every update on a staging copy first. Ask any freelancer or vendor how they do it; many update live sites directly.
With a fixed quote, an overrun on the agreed scope is ours. With hourly work it is yours, after you have already quoted your client.
Stays yours under an NDA and no-poach. Some freelancers will happily take your client directly.
A partner costs nothing between projects. A salaried developer costs the same in a slow month as a busy one.
NDA signed first, then the brief, the site access and the client's expectations.
One price with written scope, milestones and acceptance criteria.
A staging URL you can check at any hour, with a short written update every week.
Every acceptance point checked on staging before you sign off.
Deployed to the live site, with handover notes and reports carrying your brand.
Project work is fixed-quote: custom WordPress builds start at $2,500 and WooCommerce projects at $3,000. Maintenance is wholesale per site, with volume rates from three sites upward. Rescue work is quoted after a short paid diagnostic, because quoting a hacked site unseen is guesswork. You set the price your client pays.
Yes, and it is the easiest recurring revenue an agency can add. We do the work, you receive a report branded as yours to pass on, and you set the retail price. For reference, our own retail care plans are $99, $199 and $399 a month, so you can see the room for your margin.
Not from us. Reports, staging links and handover notes carry your brand, there is no vendor credit in the code or theme headers, and we never email or call your client. If you want us on a technical call, we join as part of your team.
Haider Ali, our founder and the only human at Pixel & Oak. He leads every project and signs off every deploy, with AI agents doing supporting work such as testing and documentation. Nothing is passed to unnamed subcontractors, so you always know who touched your client's site.
On our Growth and Commerce plans, updates go to a staging copy of the site first. If an update breaks something there, it never reaches the live site until the conflict is fixed. On the Essential plan, updates run on the live site with daily off-site backups behind them. Either way, if something slips through, we roll back and fix it.
You or your client do. The code goes into your repository, and the hosting, domain and plugin licenses stay in your accounts or your client's. If you leave, there is nothing to hand back and no lock-in. You walk away with everything you need to keep running the site.
We maintain and fix them, yes. For new builds we will usually recommend against them and explain why in terms you can pass to your client, mainly performance and long-term maintenance cost. If the client insists, we build it properly in their builder rather than argue.
Same day for genuine emergencies: a site down, a hacked site, a broken checkout. Tell us it is urgent and it goes to the front of the queue. If we cannot start the same day, we tell you straight away so you can make other plans.
Yes. In general terms, white labeling is ordinary subcontracting: you hire a partner, usually under an NDA, and you stay responsible to your client for the work. Check your own client contracts for any rule about subcontractors. This is general information, not legal advice.
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