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AI Chatbots Trained on Your Business, Not a Generic Script

A useful chatbot is not the one with the cleverest model. It is the one that knows your prices, your service area, your hours, and your policies — and hands over to a human the moment it is out of its depth.

We build assistants trained on your own content, connected to the systems you already use, and configured to escalate rather than guess. The escalation rule matters more than the model: a confident wrong answer costs you a customer.

Starts from
$2,500
Typical timeline
2–5 weeks
Get a fixed quote

This is for you if

  • You lose enquiries that arrive outside working hours
  • Your team answers the same twenty questions every week
  • You want to qualify leads before they reach a human
  • You need intake handled at 2am without hiring for it

This is probably not for you if

  • You want it to replace your support team — that is not what this technology reliably does yet
  • Your questions require access to systems that have no API

We would rather tell you now than take the project and disappoint you.

Worth knowing: The honest limitation, stated up front: these systems can be confidently wrong. That is why ours are scoped to your own content, told to say "I do not know, let me get someone", and pointed at a real handover. Any vendor promising a bot that handles everything is either overselling or has not run one in production.

What you get

Trained on your content

Your site, documents, pricing, and FAQs — so answers reflect your business rather than the internet's average.

Lead capture and qualification

Collects what you actually need and passes it to your CRM or inbox while the person is still interested.

Booking and scheduling

Connected to your calendar so a conversation can end in an appointment instead of a promise to call back.

Human handover

Clear rules for when to stop and fetch a person, with the conversation history attached.

Honest boundaries

Configured to decline rather than invent. We would rather it say "I do not know" than cost you trust.

Conversation review

You see what people actually ask — which is usually more useful than the bot itself, because it tells you what your website is failing to explain.

What we build it with

Deliberately mainstream choices. You should be able to hand this to any competent developer later without them needing to learn something exotic first.

Front end

Next.js, React, TypeScript, Tailwind CSS

Back end

Node.js, Next.js API routes, Cloudflare Workers

Database

Postgres, Supabase, Cloudflare D1 and KV

CMS

Sanity, Payload, headless WordPress, or plain Markdown

Payments

Stripe, Shopify, WooCommerce

AI

OpenAI, Anthropic, and open models where they fit better

Hosting

Vercel, Cloudflare Pages — in your account, not ours

Analytics

Plausible, Fathom, GA4, Search Console

Industries we build for

We work with any business that wins work on trust. These are the ones we have written about at length.

Not sure whether chatbot development company is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.

Ask us first →

How it works

1

Work out what it should handle

Usually a narrow set of questions covering most of the volume. Narrow works; broad disappoints.

2

Fixed quote

One price for build and setup. Ongoing model costs are yours and typically small.

3

Build, then adversarially test

We try hard to make it answer wrongly before your customers do.

4

Launch and tune

Real conversations reveal gaps in weeks one and two. Tuning is included.

Recent work

Real sites, not mockups. Every one is live and you can go and look at it.

See all 39 projects →

Questions

How much does a custom AI chatbot cost?

Build and setup typically runs $2,500–$8,000 depending on how many systems it connects to. Ongoing model usage is billed to your own provider account and is usually $10–$60/month at small-business volume. You keep the account.

Will it make things up?

That risk is real with any language model, which is why ours are scoped to your own content, instructed to decline when unsure, and pointed at a human handover. It reduces the risk substantially. Anyone claiming to eliminate it entirely is overselling.

Can it book appointments?

Yes, when connected to your calendar or booking system. This is usually the highest-value feature, because it converts an after-hours conversation into a booking rather than a callback request.

What happens when it cannot answer?

It says so and hands to a human, passing the conversation across so the customer does not repeat themselves. Getting this right matters more than raw answer quality.

Do I need to change my website?

No. It is a small script on your existing site, whatever it is built with.

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