The problemMost migrations lose Google traffic for one boring reason: an old URL that now goes nowhere.
In shortWebsite migration from Pixel & Oak means moving your site to a new platform, domain or URL structure with a one-to-one redirect for every old URL that has traffic, links or rankings. We crawl before and after launch and watch Search Console for 60 days. Fixed prices start at $1,500, usually done in 2–4 weeks.
Most people looking for website migration services are leaving a platform they have outgrown, or changing a domain, and are worried about one thing: losing the Google traffic the old site took years to earn. That worry is fair. Most migration traffic losses come from old URLs that now return an error, blanket redirects to the homepage, or a staging setting left switched on at launch.
We move the content, map every old URL that has value to its new home, check the result with crawls before and after launch, and watch Search Console for 60 days. We are an agency of one: Haider Ali directs the AI agents that do the crawling, mapping and build work, and signs off the redirect map and the launch himself.
Maintained by Haider Ali, Founder & CEO · Updated
What owners and marketing leads tell us before a move, in close to their own words.
Traffic built over years can drop right after launch, and by the time anyone notices, the leads that came from search have already slowed.
What we doBefore launch, we crawl the old site and pull every URL with traffic, links or rankings from Search Console. Each one gets a matching page or a redirect to its closest equivalent.
Google treats blanket homepage redirects like missing pages, so the old pages' value is lost, and visitors land somewhere that does not answer what they searched for.
What we doOne-to-one redirects from each old URL to its closest new page, checked by a crawl after launch. A page with no real equivalent goes to the nearest relevant section, not the homepage.
A staging setting or a robots.txt block left in place tells Google to drop the site, and nothing looks wrong to a visitor until traffic falls.
What we doLaunch-day checks for noindex tags, robots.txt, canonical tags, the sitemap and HTTPS, then the new sitemap is submitted in Search Console the same day.
Old URLs that were never redirected keep returning errors, backlinks point at dead pages, and rankings slide a little more each week.
What we doWe watch Search Console for 60 days after launch, fix new errors and redirect chains as they appear, and report weekly. We can also audit a migration someone else did.
Plan prices climb, features sit behind upgrades, and moving feels risky because exports are limited and the platform's URL patterns are fixed.
What we doWe move the content, rebuild the pages on WordPress or Next.js in your own hosting, and map each platform URL pattern, such as /post/ or /product-page/, to its new home.
Quotes range from a free host transfer to thousands of dollars, and the cheap ones often skip the redirect map, the one part that protects your traffic.
What we doA fixed quote with a written scope: content moved, URL map, crawls before and after, launch checks and 60 days of monitoring. You see the redirect map before launch.
We would rather tell you now than take the project and disappoint you.
| Starts from | $1,500 for a site of up to about 50 pages, design kept as is |
|---|---|
| Typical timeline | 2–4 weeks, plus 60 days of monitoring after launch |
| Best for | Sites with real Google traffic moving platform, domain or URL structure |
| Not for | A host-to-host move with the same URLs. Most hosts do that free |
| Platforms | From Wix, Squarespace, Webflow, Shopify or old WordPress to WordPress or Next.js |
| What you get | A URL-by-URL redirect map, crawls before and after, launch checks and weekly reports for 60 days |
| Who does it | Haider Ali directing AI agents. He signs off the redirect map and the launch |
| What we cannot promise | Zero traffic change. Google updates can move rankings whether you migrate or not |
Worth knowing: Nobody can honestly promise a migration with zero traffic change. Google updates its ranking systems several times a year, and a move cannot protect a site from that. What a careful migration can do is make sure no URL that earns traffic is lost on the way. A short dip that recovers within a few weeks is common even when everything is done right.
Every URL on the current site, plus the ones Search Console and your backlinks say still matter.
Each old URL matched to its closest new page, in a spreadsheet you approve before launch.
Pages, posts, images, titles and meta descriptions carried over, so nothing that ranks is rewritten by accident.
The new site checked on a private staging link, with search engines blocked until launch.
Redirects tested, noindex removed, robots.txt, canonicals, sitemap and HTTPS verified, sitemap submitted.
A full crawl of the old URL list against the live site, so every redirect is confirmed working.
Search Console checked weekly for new errors, lost pages and redirect chains, with fixes included.
What moved, what changed and how traffic is tracking, at the end of the 60 days.
Most of the work happens before launch day. A safe migration follows the same order every time:
| Moving from | What makes it harder | How we handle it |
|---|---|---|
| Wix | No full site export, and fixed URL patterns such as /post/ and /product-page/ | Content moved page by page and every Wix URL pattern mapped to the new structure |
| Squarespace | The export covers pages and blog posts, but not store products or most layouts | Posts imported, products and layouts rebuilt, and each old URL redirected |
| Webflow | CMS collections export as CSV, but static pages and interactions need rebuilding | Collections imported, pages rebuilt, and Webflow's collection URLs mapped one by one |
| Old WordPress | Plugins, page builders and years of URL changes | A clean rebuild or tidy-up, with the existing redirects kept and chains removed |
Check what your current platform lets you export before you cancel the plan. Once the account closes, the content and its URLs are usually gone.
You should not lose the value of pages that move with a proper one-to-one redirect. You will lose the value of pages that return an error, are redirected to the homepage, or are blocked from search at launch, and those three mistakes cause most migration losses.
A short dip in the first few weeks is common while Google recrawls the new URLs. It should recover. If traffic is still falling after a month, something is usually wrong: missed redirects, chains, a lingering noindex, or content that changed more than intended. That is what the 60 days of monitoring are for.
Crawlers and Search Console for the move, the new platform for the destination.
Wix, Squarespace, Webflow, Shopify, WordPress, static HTML
WordPress, Next.js, or a headless CMS such as Sanity or Payload
Site crawlers, Google Search Console, Bing Webmaster Tools, analytics
Server or host rules on Vercel, Cloudflare, Apache or Nginx, or a WordPress redirect plugin
Not sure whether a migration is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →We record current traffic and rankings and list every old URL that matters.
One price for the move, then a URL-by-URL map you approve before anything goes live.
Content moved and checked on staging, then launched with redirects, launch checks and sitemap submission the same day.
Weekly Search Console checks, fixes for anything that breaks, and a plain-language report at the end.
AI agents from our Engineering, Quality & Security and Design & Film divisions do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
A migration of a site up to about 50 pages, with the design kept as it is, starts at $1,500. That includes moving the content, the redirect map, crawls before and after launch, launch checks and 60 days of monitoring. Bigger sites, stores and redesigns during the move are quoted after we crawl the current site.
Record your current traffic and rankings, list every old URL, and redirect each one that has value to its closest new page with a permanent 301 redirect. Keep titles and content close to the original, check that the new site is not blocked from search at launch, submit the new sitemap, and watch Search Console for errors for at least 60 days.
Most small and mid-size sites take 2–4 weeks from the first crawl to launch, then 60 days of monitoring. Sites with thousands of pages, online stores or a redesign at the same time take longer, and we give you a date with the quote.
A short dip while Google recrawls the new URLs is common and usually recovers within a few weeks. A lasting drop almost always means something was missed, such as unredirected URLs, redirect chains or a noindex tag left on. Nobody can promise zero change, because Google updates can move rankings whether you migrate or not.
Yes. Each platform exports differently. Wix has no full export, Squarespace exports pages and posts but not products, and Webflow exports CMS collections as CSV. We move what can be exported, rebuild the rest, and map every old URL pattern to the new site. Next.js is also an option if you want a faster, code-based site.
Usually not. If the site, domain and URLs stay the same, most hosts move it free, and Google sees no change. You need a migration plan when the platform, domain or URL structure changes, because that is when old URLs can break.
A spreadsheet with every old URL in one column and its new home in the next. It is the most important document in a migration, because it decides which pages keep their Google value. You approve ours before launch, and we keep it so any future change can be checked against it.
Yes. We compare old URLs from Search Console, backlinks and archived copies of your site against the live site, find the ones that now return errors or point to the wrong place, and add the missing redirects. Recovery takes a few weeks once Google recrawls, and how much comes back depends on how long the pages were broken.
A technical SEO audit reviews a site that already exists and lists what to fix. A migration moves a site and protects its traffic on the way. If your site is not moving but traffic is down, start with the technical SEO audit instead.
Tell us about your business and we'll design a custom homepage concept within 48 hours — free, no strings attached.