The problemPlenty of traffic, lots of add-to-carts, and almost nobody actually pays.
In shortEcommerce development services build or fix an online store on Shopify, WooCommerce or custom code. Pixel & Oak works with store owners whose traffic is not turning into orders: we review the funnel to find where shoppers drop off, then fix checkout, speed and platform limits. Builds start from $5,000 and take 5–12 weeks.
Most store owners who ask for a redesign are losing money somewhere else. Shoppers add products and never pay. They reach checkout and leave when shipping appears at the last step. Apps pile up until the store crawls on a phone. Or a platform move wiped out the Google traffic that used to bring buyers in.
Our ecommerce development starts where the money leaks. We measure each stage, from visit to add-to-cart to checkout to paid order, and fix the stage that loses people before anyone talks about a new look. Sometimes that means a rebuild. Often it means fixing three specific points. Our AI agents do the build and testing work, and Haider Ali, the founder, reviews every change before it goes live.
Maintained by Haider Ali, Founder & CEO · Updated
These are the problems store owners describe, usually right after a campaign ends and the order count is still low.
Ad money produces carts and no revenue. You cannot tell whether the product page, the cart or the checkout is the problem, so you keep paying for traffic that leaks.
What we doA funnel review first: sessions, add-to-carts, checkouts and paid orders measured stage by stage. Then we fix the stage that leaks before you spend more on ads or a redesign.
You lose the most expensive visitors, the ones who already chose a product. Baymard puts average online cart abandonment at 70.22%, based on 50 studies.
What we doGuest checkout, fewer and clearer form fields, the payment methods buyers expect, and trust signals near the pay button. Every change is tested with real test orders on staging first.
In Baymard's survey, 40% of US shoppers who abandoned a checkout blamed extra costs such as shipping, taxes and fees. A surprise at the end undoes everything the product page did.
What we doWe show shipping cost or a free-shipping threshold on the product page and in the cart, and pull live carrier rates into the store, as we did for Players Towel.
You pay monthly for overlapping apps, and each one adds scripts that slow the store on phones. Uninstalled apps can leave code behind that still loads.
What we doAn app audit: every app listed with its cost and job, duplicates removed, simple ones replaced with native features or a few lines of code, leftover snippets cleaned, and speed measured before and after.
Rankings built over years stop sending buyers. Old URLs that return 404 or redirect to the homepage lose their search history, and the drop can last for months.
What we doBefore launch we rebuild the full list of old URLs from sitemaps, Search Console, server logs and the Wayback Machine, map each one to its exact new page, and test every redirect.
Broken thumbnails and footer links stay live, you are afraid to touch the theme code, and every fix starts with a new developer decoding undocumented work.
What we doYou keep the Shopify account and developers get collaborator access. Code lives in your repository, in standard theme sections, with a handover note, so no one person can lock you out.
We would rather tell you now than take the project and disappoint you.
| Starts from | $5,000 |
|---|---|
| Typical timeline | 5–12 weeks |
| Shopify store build | Typically $5,000–$15,000, depending on catalog size and integrations |
| First step | A funnel review to find where shoppers drop off |
| Platforms | Shopify, WooCommerce, or custom and headless where the rules do not fit |
| Best for | Stores with traffic but too few orders, and stores moving platform |
| Not for | Testing whether a product sells at all; a stock theme is cheaper |
| What you own | The store account, theme code and repository; developers get collaborator access |
Worth knowing: Platform choice matters less than people expect, and switching platforms rarely fixes a conversion problem. It just moves it. Shopify suits most stores. WooCommerce suits content-heavy sites already on WordPress. Custom is justified when your fulfillment or pricing logic genuinely does not fit either.
Categories, variants and filters organized around how customers search rather than how your spreadsheet is arranged.
Fewer steps, guest checkout, shipping costs shown early, and the payment methods your customers expect.
A store with 2,000 products behaves differently from one with 20. Built for the size you are heading to.
Overlapping apps removed, leftover code cleaned out, and speed measured before and after each change.
From Magento, WooCommerce, BigCommerce, Wix or Squarespace, with a full redirect map tested before launch.
Product and category pages structured to rank, with Product schema. Review stars need genuine reviews, and Google decides whether to show them.
Inventory, shipping, accounting, email and reviews connected so orders do not need re-typing.
A 22-second look at the work: checkout fixes, performance for real catalogs, an app audit and platform migrations. From $5,000, 5–12 weeks.
Lots of add-to-carts, and almost nobody actually pays. Ad money buys carts, not revenue. Shipping appears last; the total jumps. Too many apps, a slow store. There’s a better way. Ecommerce development that finds where sales leak. Checkout fixes. Performance for real catalogs. App audit and platform migrations. From $5,000 · 5–12 weeks · fixed quote. Get a fixed quote. pixelandoak.com/services/ecommerce-development
Before changing anything, find the stage that loses people. Each one has a different cause and a different fix.
| Where they leave | What it usually means | What we fix |
|---|---|---|
| Product page (few add-to-carts) | Missing detail, unclear price or delivery, slow on phones | Product content, photos, shipping shown early, mobile speed |
| Cart (carts but few checkouts) | Surprise costs, no delivery estimate, distracting upsells | Shipping and totals shown up front, a cleaner cart |
| Checkout (checkouts but few orders) | Forced account creation, long forms, missing payment methods | Guest checkout, shorter forms, expected payment options |
| After launch | Nobody is watching the numbers | Funnel monitoring, so you see what each change did |
In Baymard's survey of US shoppers, the top reasons for leaving checkout were extra costs that were too high (40%), being forced to create an account (18%) and a checkout that was too long or complicated (17%).
Most stores should stay on stock Shopify with a good theme. It stops fitting when the store's own rules do not match the platform:
In those cases we build a custom app or a headless store. Players Towel, for example, is a Next.js store with a towel designer that sends every order to Shopify as a draft order through the Admin API. A headless store costs more to maintain than a theme, so we only recommend it when the logic truly does not fit.
A well-built Shopify store typically costs $5,000–$15,000. Four things decide where yours lands:
Custom builds start higher. If your budget is below $5,000, a stock theme configured properly is a reasonable place to start.
Deliberately mainstream choices. You should be able to hand this to any competent developer later without them needing to learn something exotic first.
Next.js, React, TypeScript, Tailwind CSS
Node.js, Next.js API routes, Cloudflare Workers
Postgres, Supabase, Cloudflare D1 and KV
Sanity, Payload, headless WordPress, or plain Markdown
Stripe, Shopify, WooCommerce
OpenAI, Anthropic, and open models where they fit better
Vercel, Cloudflare Pages — in your account, not ours
Plausible, Fathom, GA4, Search Console
We work with any business that wins work on trust. These are the ones we have written about at length.
Not sure whether a new store is what you actually need? Send over what you are trying to fix and we will tell you straight — including if a smaller job would do it.
Ask us first →Analytics and checkout funnel review before any design work. Sometimes the fix is far cheaper than the rebuild you asked for.
Priced per phase so you can start with the highest-impact fix.
Tested with real products and real test orders end to end.
Monitoring the funnel after launch, because that is when you learn what actually changed.
AI agents from our Engineering, Quality & Security and Design & Film divisions do the work, in parallel. Haider Ali, founder and CEO, agrees the plan with you and signs off everything before it reaches you.
Real work that uses the same skills. Every card links to something you can open and inspect yourself.
A Next.js store with a towel designer. Every order reaches Shopify as a draft order through the Admin API, with live carrier shipping rates.
Core Web VitalsRuns Google's PageSpeed Insights (Lighthouse) on any URL and shows the results without a signup.
A well-built Shopify store typically runs $5,000–$15,000, depending on catalog size and integrations. Custom builds start higher. If your budget is below that, a stock theme configured properly is a reasonable start, not a compromise to be embarrassed about. We quote per phase, so you can start with the fix that matters most.
Usually because something between the cart and the paid order puts people off: shipping or fees that appear only at the end, a forced account, a long form or a missing payment method. Check your funnel stage by stage. If carts are high and checkouts low, look at the cart. If checkouts are high and orders low, look at checkout.
Ecommerce development is building or improving an online store: the product catalog, cart, checkout, payments, shipping rules and the integrations behind them, such as inventory and accounting. It can mean a new Shopify store, a migration from another platform, custom features on an existing store, or a headless build where the theme cannot do what you need.
Typically 5–12 weeks. A Shopify store with a modest catalog and few integrations sits at the short end. Migrations, large catalogs and custom features push it longer. Product data is often the bottleneck, so having clean product information ready speeds things up more than anything we can do.
Shopify for most stores: hosting, security, payments and the checkout itself are maintained by Shopify, though apps and theme code still need testing when they update. WooCommerce suits stores already on WordPress with a lot of content that want everything in one place, accepting that you now own the maintenance.
They can. Each app can add scripts that load on every page, and some leave code behind after you uninstall them. An app audit lists every app with its cost and job, removes duplicates, replaces simple ones with native features, and measures speed before and after, so you can see the difference.
It can, badly, without redirect mapping. Every product and category URL needs an exact new destination, tested before launch, including old URLs your current redirects do not cover. Nobody can guarantee rankings after a move, but protecting them costs far less than trying to recover them later.
Sometimes. Some checkout and payment customizations are only available on Shopify Plus. If Plus is not worth the cost for your store, a custom app or a headless front end can often handle the logic instead. We check what your rules actually need before recommending either.
Often, and it is usually where we suggest starting. Checkout steps, shipping transparency, product page content and mobile speed typically move the number more than a new look. A funnel review shows which of these matters for your store before you spend anything on design.
Tell us about your business and we'll design a custom homepage concept within 48 hours — free, no strings attached.